Industry News

Dion Label: Trusted Brand Consultant

PALO ALTO, Calif.-- Dion Label has purchased a secondHP Indigo WS6000 Digital Press, which is helping the company evolve from traditional converter to consultative brand partner.

A long-time HP Indigo customer, Dion Label significantly increased productivity with its first HP Indigo WS6000, leading the company to purchase a second WS6000. With its additional digital capabilities, the Westfield, Mass.-based company is moving upstream in the marketing process to help customers create labels and packaging with“shelf impact”that attracts consumers.

“In today’s competitive landscape, brand owners cannot be limited by the capabilities of their converters,” said Jan Riecher, vice president and general manager, Graphics Solutions Business –Americas, HP. “Forward-thinking companies like Dion Label understand this and are harnessing the power of digital print to provide high-quality, rapid results and to deliver strategic value that improves the bottom line.”

TheHP Indigo WS6000 Digital Press’s ability to print on both thick and thin substrates –from the lightweight media used in flexible packaging to the tag stocks used in folding cartons –enables Dion Label to offer more choice to brand owners. The capability to offer fast design and review cycles, short runs, multiple SKUs and variable data imaging means Dion Label can help even its small-business customers create affordable seasonal and personalized packaging.
“There is enormous opportunity for seasonal or versioned labels, but oftentimes our customers are convinced that the associated costs are only justifiable for large enterprises,” said Randy Duhaime, general manager, Dion Label.“With the HP Indigo WS6000 digital press, we’ve been able to create label mockups using different color combinations on multiple substrates to let our customers see the options digital printing can provide at reasonable cost. We’re now guiding our customers through the design process and it’s made all the difference –for us and them.”

Dion Label has integrated the HP SmartStream Labels and Packaging Print Server, powered by EskoArtwork, with both of its HP Indigo WS6000 Digital Presses to maximize productivity and quality. Features on the server include: Pantone®-certified conversion tables for four-, six-, and seven-color printing;“double hit” separations for more effective use of white ink; and options for high-definition or standard screening.

In addition, Dion Label’s HP SmartStream Labels and Packaging Color Kit is a high-end color management solution for cost-effectively and quickly matching Pantonecolors, flexographic, offset or other print outputs. The kit, which incorporates EskoArtwork’s Kaleidoscope software, automatically converts incoming jobs to the appropriate color space based on the specific ink colors installed on the press. The tool also creates spectral profiles of special colors and stores them in a database for consistent, repeatable quality.