CHICAGO—Schawk, Inc., a leading provider of brand development and deployment services enabling companies of all sizes to connect their brands with consumers, announced the appointment of Lor Gold to global chief creative officer. This position will be responsible for stewarding and developing a creative vision across Schawk in support of the expression of brands across consumer touchpoints at home, on the go, at the store and on the shelf.
“We are fortunate to have Lor lead our talented team of creative directors around the globe to deliver best-in-class creative,” said David Schawk, president and chief executive officer. “With Lor’s visionary leadership and highly collaborative style, we are confident he will harness the creative energy within our global footprint to help our clients win at any point of consumer influence.”
Gold served as executive vice president and chief creative officer at Draftfcb Chicago. There, he helped reshape the company from a very large, very traditional direct marketing agency to a creative agency guided by insights, analytics, technology, and channel development for companies including Nokia, Burger King, CVS, Kelloggs and Procter & Gamble.
In the role of global chief creative officer, Gold will develop a global portfolio of work that seeks to be highly strategic, brand appropriate, tactically optimized and which utilizes proven online/offline techniques for generating highly effective work across all channels to provide opportunities for true return on investment for Schawk’s clients. In addition to inspiring and leading the creative teams, Gold will also focus on developing creative tools and processes in collaboration with Eric Ashworth, chief strategy officer to provide the greatest synergy in its creative and strategic offerings.