Color Communication in the Digital Age
A Case for Cloud Based Color Data Exchange


Wednesday, February 13, 2013
2:30-3:30 PM EST
Free for FTA Members

How do you tap into the creativity of a designer and still communicate accurate color to others involved in the production process? Accurate color communication starts with good color specification. Traditionally this has been done using a physical standard that is visually compared to production color. The subjectivity of this method does not always lead to satisfactory results.

Advances in measurement technology and the use of Cloud based data exchange enable brand owners to specify digital color standards, manage digital rights and facilitate where color is communicated in all steps of the supply chain. Access to Cloud based data exchange can be organized into a hierarchy of brands, products and parts.

When a color is specified in a digital format, the supply chain (brand owner, designer, ink supplier, prepress, press process control, post production quality control) accesses it via the Cloud. All users access the same Cloud, and the color is communicated around the world with no ambiguity. The goal of the talk is to introduce attendees to the idea of digital color communication.

Attend and discover...


Brian Ashe, Pantone Digital Business Unit, X-Rite, Inc.

Mr. Ashe brings 25 years of experience to the field of color management. Brian applies his expertise in color reproduction across a variety of industries including graphic arts, packaging, textiles, plastics and inks. Working with a client base as diverse the Metropolitan Museum of Art, Proctor & Gamble, NASA’s Jet Propulsion Laboratory and DreamWorks. Brian teaches clients about setting standards, communicating color, and process control. Brian has presented papers at a variety of color conferences such as Clemson University, Foundation of FTA, GATF, and been a guest lecturer at RIT and Parsons School of Design. Brian’s background in Quality Assurance, ISO certification and print production gives him a unique perspective on customer needs.

Moderator: Doreen M. Monteleone, Ph.D., Flexographic Technical Association

Dr. Monteleone is Director of EHS & Special projects for FTA and also serves as a member of the Sustainable Green Printing Partnership Board of Directors.


FTA Members: Free | Non Members: $199